The AdsML Framework

“It’s coming along, but more slowly than it should.” That is the verdict of the June issue of Presstime magazine — the member publication of the Newspaper Association of America (NAA) — in reporting on recent AdsML activities at NEXPO ’06 in Chicago. The magazine salutes the “return on investment potential” of the AdsML standards.

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From Editor & Publisher, 02 February 2006. Reprinted with permission.

NEW YORK The AdsML Consortium has released new versions of its standards for bookings and materials delivery for newspapers and magazines as part of the publication of AdsML Framework 2.0 Release 6, which includes copies of all previously released schemas and documentation, including standards already approved.

Both [...]

Click to download article “AdsML Gets Nod” from Presstime Daily.

Click to download article from Newspapers and Technology Dateline April 2004.

Click to download article from Newspapers and Technology Dateline 5 April 2004

Die IfraExpo in Leipzig erlebte die Freigabe der Version 1.0 von AdsML, einem umfassenden internationalen Standard für den elektronischen Austausch von Anzeigeninformationen. Der auf der allgemein akzeptierten Metasprache XML gestützte Standard steht nun zur öffentlichen Kommentierung und Beurteilung bereit – ein wichtiger Schritt im Hinblick auf das Feedback, die Akzeptanz und Implementierung dieses Standards in [...]

One of the highlights of this year’s IfraExpo in Leipzig was the launch of AdsML 1.0, the comprehensive, international standard for the digital exchange of advertising information. The standard, based on the widely accepted eXtensible Markup Language (XML), is released for public comment and evaluation, an important step for industry feedback, acceptance and implementation.

As described [...]

La première norme internationale pour la gestion du transfert électronique de données publicitaires, AdsML 1.0, a été lancée officiellement le 13 octobre 2003 à Leipzig. Elle devrait raccourcir les dates de bouclage publicitaire, faire économiser du temps et de l’argent, réduire le nombre d’erreurs, améliorer la communication et les relations entre les divers partenaires commerciaux [...]

Uno de los ‘platos fuertes’ de la IfraExpo 2003 fue el lanzamiento de AdsML 1.0, el estándar internacional para el intercambio digital de información publicitaria. Basado en la ya conocida y bien aceptada extensión eXtensible Markup Language (XML), AdsML sale al mercado en una primera fase para obtener y valorar la respuesta y reacción de [...]