The AdsML Framework

Custom “panels” will embed business information in advertisement graphics files, permanently capture essential metadata.

18 May 2005, Darmstadt, Germany - The AdsML Consortium, an international standards-writing organization for the advertising industry, today announced that it will collaborate with Adobe Systems Incorporated in designing “custom panels” for advertisement metadata. The panels, exposed through Adobe Creative Suite software, will [...]

Goal is seamless print advertising workflow; areas of responsibility for specification designs assigned, defined

4 April 2005 — DARMSTADT, Germany and ZURICH, Switzerland — The technical committees of the AdsML Consortium, an international initiative to bring open standards for e-commerce to the advertising industry, and the International Cooperation for the Integration of Processes in Prepress, Press [...]

AdsML Framework test-installations underway at publishers,vendors; e-invoicing

Darmstadt, 20 February, 2005 – AdsML Consortium members met in Antwerp, Belgium, in early February to elect officers, approve AdsML Framework development plans for 2005, review liaison activities with other standards development groups and hear reports on pilot AdsML installation projects now underway.

Elected officers for the AdsML Consortium’s 2005-2006 [...]

Consortium’s 2004-2005 plan of work to include insert specification and preliminary work for online advertising placements.

Darmstadt, 6 December 2004 - Advertiser-focused processes head the AdsML Consortium’s specification-development list for 2004-2005. Consortium members put electronic invoicing and ad content delivery linked to bookings high on the list of projects they will undertake in their Phase III standards [...]

Formal naming convention for the AdsML group of standards established to promote clarity, advance understanding.

Darmstadt, 1 October 2004 – The international AdsML Specification has received a new name, the AdsML Consortium announced recently. The official omnibus name for the family of standards is “AdsML Framework for E-commerce Business Standards for the Advertising Industry.” For convenience, [...]

Swindon, UK, 31 March 2004 – The developers of three existing standards for the transmission of advertising data have agreed to merge their standards with the international AdsML Specification, the AdsML Consortium has announced.

The AdsML Consortium will deliver a suite of related standards this year that will allow advertisers and publishers to exchange booking information [...]

The AdsML Consortium, an international group of organizations serving the print, electronic and digital publishing industries, today made public its Advertising Standards Matrix project, an effort designed to identify and survey all existing and emerging standards, across all media, that address processes essential to the lifecycle of advertisements.
 
 The project was announced to coincide with [...]

“Standardization is a vital requirement for higher efficiency and transparency in automated newspaper production. The AdsML Consortium is, after CIP4, the second standardization committee to which we are actively committing ourselves,” says Norbert Ohl, managing director of ppi Media in Hamburg, Germany. “With respect to the crisis in the advertising business at present, AdsML opens [...]

AdsML standard will build on existing standards, set specifications for crucial processes; all advertising media ultimately affected

Darmstadt, May 13, 2003 – An international consortium of organizations serving the print and electronic publishing industries is creating a global standard that will govern how digital information is exchanged for all types of advertising, across all media and [...]